From the Verge article:
The first watch that Migicovsky and Core plan to ship is called the Core 2 Duo (not to be confused with the old Intel processor), which Migicovsky says will cost $149 and will ship in July. […] It has the exact same black-and-white e-paper display as the old Pebble 2 (technically a transflective LCD, if you’re curious)
I’m not criticizing the screens, they are ok and I loved my Pebble Time Steel until the battery swelled and popped off the screen. I’m just saying that calling these e-paper is a deceptive marketing strategy.