

Look I am all for increasing fines but people need to stop discussing a fine’s impact in terms of global revenue etc… It is useful but in cases like this the question is do you think that 2.5% of their profits came from this one action, because if not then it was a net loss and the fine will discourage it going forward because it doesn’t make sense.
My point was it isnt a cost of doing business, if your costs are more than your earnings then it is just bad business.
We dont have a view of how much profit this infraction earned them but I would have a hard time believing it approached 2.5% of their global profit.
Any bean counter is going to love pointing out a fuck up of someone else that they can take credit for remedying.