Yeah, Netflix knows I’m watching Stranger Things. But afaik they don’t sell that information. And even if they do, there’s still reason for this company to try to get it themselves for cheaper. And they know something else about you based on these crappy apps they’re embedded in. So that’s all extra data points they can cross reference and get even more data.

If it’s trying to figure out if you’re watching Stranger Things it can look for when you’re stationary at home and just needs to record a few seconds at a time every few minutes. I don’t know how the fingerprinting works. It might be able to run locally and not use a ton of power. We’re talking Shazam, not full text transcription.

Sounds like that’s exactly what they’re trying to do.