It garbles advertisers’ data as a result, but you must disable uBlock Origin to run it; they can’t work simultaneously. I recently moved to it and, so far, am never looking back!
It garbles advertisers’ data as a result, but you must disable uBlock Origin to run it; they can’t work simultaneously. I recently moved to it and, so far, am never looking back!
In the short term, I would think so.
In the long run, it makes it less appealing for companies to advertise, because they would have larger costs while having less sales. That, in return, hurts Google as advertisers don’t want to pay as much anymore. If 80% of all users used this extension, advertisers would have to pay more than ever, while having only 20% of all users can be reached (simplified, of course).
Or in short, it’s designed to hurt the system as a whole, not specific companies.