• Users of social media platforms like Facebook are part of constant marketing experiments
  • Because algorithms are driven by AI and machine learning, it’s impossible to know how social media companies are choosing what to show — and not show — different groups of people
  • Because there is no “random assignment”, marketers can’t fully tell if one ad might work better than another one.
  • In the process, groups of social media users can be excluded from important messages
  • Algorithms are so precise, they can target people down to an individual level
    • Ulrich@feddit.org
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      7 days ago

      Fedi learned lots of things, but they haven’t learned about user-generated or shared feeds.